We all know that first impressions are important, and it can take as short as less than a second to form one. Likewise for bread, a good-looking loaf will more likely trigger purchase as compared to a pale, dry and dense looking bread....
saf-instant® Yeast Bijoy Festival! From 1st to 31st December, win x3 bonus points on the Lesaffre & Me app. Scan the QR code found in selected saf-instant® Gold and saf-instant® Blue products to accumulate points....
There are only four essential ingredients in basic breadmaking: flour, water, yeast, and salt. The role of the first three ingredients is clear – flour and water to form the dough, and yeast to make it rise. But what about salt? What is the role...
Bread is a product that continues to evolve from the moment you take it out of the oven. Once removed from the oven, steam and the gases trapped in the crumb will escape to make way for the surrounding air....
From milk bread to steamed buns, soft and sweet breads have dominated local preferences across Asia Pacific (APAC*). In fact, 1 in 5 (23%) of all new packaged breads and bread product launches in the region between 2019-2021 boast a softness-related claim. These include textural...
From 3-17 July 2022, win x3 bonus points on the Lesaffre & Me app. Scan the QR code found in selected Saf-instant Gold and Saf-instant Blue products to accumulate points....
Victory Day bonus offer!! Between 13-19 December 2021 earn X3 bonus points by scanning the QR code in select Saf Instant products in the Lesaffre & Me app!...
You own a bakery, business is going well and you tell yourself: “Why not open another shop?"...
A tidy shop window, immaculately dressed staff and excellent service are as much a part of your customer relations as the quality of the products...