Role of salt in breadmaking

There are only four essential ingredients in basic breadmaking: flour, water, yeast, and salt. The role of the first three ingredients is clear – flour and water to form the dough, and yeast to make it rise. But what about salt? What is the role of salt in breadmaking? Is it really essential? Salt, as […]
Why does bread lose its softness?

Bread is a product that continues to evolve from the moment you take it out of the oven. Once removed from the oven, steam and the gases trapped in the crumb will escape to make way for the surrounding air. It is only after about 30 to 90 minutes, depending on the type of bread […]
Popular Soft Breads Across APAC

From milk bread to steamed buns, soft and sweet breads have dominated local preferences across Asia Pacific (APAC*). In fact, 1 in 5 (23%) of all new packaged breads and bread product launches in the region between 2019-2021 boast a softness-related claim. These include textural descriptions such as soft, moist, light, airy, fluffy and melt-in-the-mouth. […]
Eid Festival with Saf-instant Yeast!

From 3-17 July 2022, win x3 bonus points on the Lesaffre & Me app. Scan the QR code found in selected Saf-instant Gold and Saf-instant Blue products to accumulate points.
Top Food Trends Across APAC in 2022

The new year will see ongoing changes in eating preferences, experiences and habits for consumers across APAC. What food-related trends will we see in the region in 2022? Here are some insights from Lesaffre. Healthy Eating Consumers all over the region are becoming more health conscious, and we predict an uptick in demand for more […]
New Doughnut Trends Across APAC

The humble doughnut has seen multiple evolutions in recent years within the Asia Pacific region. In its most basic form, the doughnut is a piece of leavened fried dough with a hole in its middle, coated in sugar or glaze. Widely consumed as a dessert or snack, doughnuts have always come in a rich variety […]
Win points 3 times on this victory day golden jubilee

Victory Day bonus offer!! Between 13-19 December 2021 earn X3 bonus points by scanning the QR code in select Saf Instant products in the Lesaffre & Me app!
I am opening a new shop: what do I need to think about?

You own a bakery, business is going well and you tell yourself: “Why not open another shop?”
A clean shop and top service: best practices

A tidy shop window, immaculately dressed staff and excellent service are as much a part of your customer relations as the quality of the products
My dough is tearing: what should I do?

Let’s say you are taking your dough out of the kneader or while you are shaping it, you notice that it tends to tear.