2024 APAC Trends: A Positive Outlook for the Bread Market

The bread market in the Asia-Pacific (APAC) region is vibrant, with steady growth projected for the coming years. According to Euromonitor International, the sales of bread through the retail channel reached US$31.04 billion in 2023 and is expected to grow by 6.1% year-on-year over the next five years. Let’s explore the dynamic trends shaping the APAC bread market in 2024.
The Roles of Egg in Breadmaking

Eggs are one of those humble kitchen staples. But do you know they play a multifaceted and crucial role in breadmaking? Let’s discover the various ways eggs transform our dough. Adds flavour One of the primary roles of eggs is their ability to enrich the dough. The addition of eggs imparts richness and depth to […]
The Roles of Sugar in Baking

Have you ever wondered why are Asian breads softer than European breads? Sugar is one of the reasons. The most obvious role of sugar in breadmaking is that it adds sweetness to breads. However, it plays more roles than that. Flavour Adding sweetness and flavour is the most recognized characteristic of sugar. Different types of […]
Innovations in High Fiber Breads

The benefits of eating wholesome foods such as wholegrains, fruits and vegetables are indisputable. They are packed with vitamins and minerals, and are known to contain dietary fiber – an important aspect of a balanced diet. Both soluble and insoluble fiber helps manage weight gain, controls blood sugar level, lowers cholesterol level, and eases constipation […]
Break the Fast with Date Nut Bread this Ramadan

Ramadan is considered one of the holiest months for Muslims and is marked by a period of fasting from sunrise until sundown. Iftar is the time to replenish energy levels and effort should be made to consume foods from all major food groups to ensure a range of nutrients to the body and to promote […]
How to give bread an appetizing appeal?

We all know that first impressions are important, and it can take as short as less than a second to form one. Likewise for bread, a good-looking loaf will more likely trigger purchase as compared to a pale, dry and dense looking bread. On the first sight of a bread, consumers will assess the shape, […]
Saf-instant® Yeast Bijoy Festival!

saf-instant® Yeast Bijoy Festival! From 1st to 31st December, win x3 bonus points on the Lesaffre & Me app. Scan the QR code found in selected saf-instant® Gold and saf-instant® Blue products to accumulate points.
All about sandwich bread

Sandwich bread is one of the most common and convenient leavened breads in the world. Walk into anyone’s kitchen and you will likely spot a loaf. Stand in the bread aisle in a supermarket and be overwhelmed by the wide range of sandwich breads available. Simple and unpretentious, this is an everyday bread perfect to […]
Role of fats in breadmaking

When a recipe calls for butter, can you use shortening? What about margarine? Or lard? Is one better than the other? Alas, not all fats are created equally for breadmaking. As the baker, you get to choose the fats in breads to achieve the desired taste and texture, at the right cost. What are the […]
Eating With Your Eyes: How Can APAC Bakeries Ride the Trend?

In this age of social media, the appearance of food products is vital in attracting engagement from modern consumers. Apps like Instagram and TikTok have become home to delectable shots of meals, snacks and desserts. The Appeal Behind “Instagrammable” Food “Instagrammable” or photogenic food has continued to rise in popularity, with foodies around APAC willing […]